- The new system will involve OMP working closely with consumer knowledge teams to ensure the database and primary data collected in the screen survey are optimised. Basic market and media data will be a part of the baseline collection.
- The OMP team will be responsible for architecting ongoing proprietary studies and briefing researchers on samples required for various exercises as well as briefing as to coverage and scope.
- The client’s consumer knowledge team will gain new learnings in terms of advanced market research methods as well as a general understanding of how to develop new methodologies and techniques to achieve highest standards in research.
- Users will enjoy the luxury of a powerful database to feed the survey requirements with truly representative respondents.
- The client research team will also enjoy the challenge of being in forefront on new research strategies for data gathering which ideally will be recognised and accepted internationally.
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