The great appeal of online research is its immediacy. It allows the user to view results in real time examining the effects of a major corporate decision with core customers or other stakeholders within 24 hours of the proposal being recommended for board or senior management approval.

At a time when the consequences of corporate actions weigh heavily with stakeholders, it is obvious that the ability to obtain rapid-fire reliable feedback on the direction a corporation proposes taking is of enormous value. Here the ROI may be a saving of millions on misdirected activity, avoidance of customer wrath, adverse publicity or even short circuiting a competitor assault on a business’s core customer base.

Business and social management today requires a delicate balancing of interests between all stakeholders. To manage this equilibrium a corporation must demonstrate an understanding of the respective position of all stakeholders on issues relevant to them. OMP Worldwide sees the essence of its charter as providing the knowledge for the particular corporation or institution to achieve this outcome.

Other benefits of online research

1) Eliminates interviewer bias
2) Standardises the interviewing procedure
3) Can incorporate all necessary cues and prompts on the page where the question is being asked.
4) Usually 35%-50% cheaper
5) Faster turnaround including real time access to results
6) Interactive format between questionnaire and respondent for better connect and involvement
7) Ability to embed sound bits, pics and videoclips for testing advertising and advertising concepts

The introduction of offline panel recruitment by OMP has resolved most of the problems and much of the criticism attached to online panels through better identity checking, genuine respondents and avoidance of spam and net vigilantes and cyber criminals.