- OMP knows which recruitments work best. A series of test studies and information gleaned from other online researchers has led to OMP using the most effective combination of solicitations and incentives to achieve high click through levels by prospective respondents.
- OMP checks respondent validity with its internal policing system. OMP has invested in superior technology to sort through respondents to ensure a reliable and accurate sample is selected. Careful testing of respondents for qualification and elimination of spurious data and renegade respondents is a key feature of the OMP system. Without special systems in place a survey can be influenced by would be spoilers, cheats, multiple entries, competitor sabotage and other online spitefulness. In conjunction with this respondent policing, OMP can also employ its Psychological Thumbprint© system to ensure that even after passing the other internal checks each respondent is providing reliable rather than misleading information.
- The OMP GRANDSTAND© system offers clients real time access to changing results which are projected to known populations "on the fly".This means the reader is not likely to be viewing misleading results as the sample stabilizes over the duration of the survey. OMP samples reflect the top three socio-economic quintiles, which account for 87% of income.
- OMP has developed an internal traffic management system which identifies respondents for specific survey tasks and directs them to the appropriate surveys. OMP's programming team has created a highly efficient internal trafficking system which identifies respondents and qualifies them for the various research projects under way thereby insuring that target respondents are allocated to the appropriate survey samples. This network of “pipes” under the surveys taking place is hidden from view providing a seamless management of respondents while allocating them where they are of most value.
- OMP understands the mechanics of survey respondent incentivisation. OMP uses a range of incentive techniques and solicitations to recruit respondents because it recognises that not all people are motivated by the same incentives or respond to the same style of solicitation. Several approaches are employed to attract a broad cross section of "serious" responders. Incentives have been tested for effectiveness and vary between travel prizes, cash prizes, direct cash payments in order to obtain the co-operation.
- OMP provides results on the latest Information Tools ESPRI and Harmoni software. This is the most advanced user-friendly survey analysis tool presently available. OMP not only provides real time summary data access online it provides full analysis downloadable the following day.
- OMP also provides survey design and analysis support from some of the research industry's most respected exponents ensuring the best available in research quality.
- OMP has a team of talented and experience web engineers to manage the complex network of servers and systems required to effectively carry out extensive ongoing online market research.
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