• Created the first major lifestyle survey in Australia for the Age Newspaper.
  • Conducted ground-breaking market studies for TIME Magazine and The Age – Luxury Cars, Travel, Wine and Spirits.
  • Launched first national farmer panel (1980-1990)
  • Started the first Single Source Survey in Australia – MLI, a survey of 40,000 respondents used by over 40 major advertisers and media organisations 1989-1995.
  • Consulted to Nielsen Panorama 1998 – 2000 rebuilding the survey and architecting major proprietary surveys as spin-offs for the following media agencies:
    – McCann, Optimedia
    – Ikon Communications, Initiative Media
    – Leo Burnett
    – Carat
  • First major international online researchers in Australia - 1999

 

 

 

 

 

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Who is OMP Worldwide?

OMP came into being when its founders discovered they were unable to carry out reliable market research online...

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