To be acceptable to research users an access panel must:

• Be recruited offline – not online.
• Adhere to all existing privacy laws whereby participants agree to be interviewed in subsequent research projects.
• Be based on random selection of statistical subdivisions and within those areas a representative sample of postcodes and corresponding postal rounds.
• Coverage of all households in the selected postal round.
• Provide details on other household members.
• Aim to deliver around 10% recruitment rate
• Allow for foreign language versions in new immigrant suburbs
• Reflect the universe of all people prepared to complete a market research survey.

These elements are the basis of OMP’s Access Panels