Having satisfied yourself of the reliability of your panel and also identified the target market…
The research user has a wide variety of techniques at his disposal for conducting his project because the OMP Access panel collects land line, mobile, email and street address from the respondent.
NEXT >> If you advertise to target markets of 5% or less, then up to 93% of your market research budget is likely to be tied up in screening costs simply to isolate the group you need... |