- THE CHALLENGE OF CONTINUOUS IMPROVEMENT... THE INTEGRATED DATA SOURCE APPROACH TO MARKET RESEARCH
- WHY MODERNIST MEDIA SOLUTIONS ARE FAILING IN A POSTMODERN WORLD
- THE EFFECTS OF INTERVIEWER MOOD MANIPULATION ON TELEPHONE CONSENT RATES
- ON PRINT MEDIA AND BECOMING A BRAND
- SHIFTING THE FRAME OF REFERENCE IN PRINT MEDIA RESEARCH: QUALITY vs QUANTITY vs RELATIONSHIP
- DIMENSIONS OF PROGRAM INVOLVEMENT AND THEIR RELATIONSHIP WITH ADVERTISING RESPONSE
- WHICH WAY DID THEY GO? WHY WE NEED A JOINT INDUSTRY COMMITTEE ON PRINT MEDIA RESEARCH
Rick Wilson, founder